Chris Buescher Picks bigtruck Hats for 2016 Sprint Cup Season

Chris Buescher Picks bigtruck Hats for 2016 Sprint Cup Season

Tahoe brand expands its unique brand of fun and adventure to NASCAR Sprint Cup Series

Truckee, CA (Feb. 18, 2016) bigtruck, a California-based lifestyle brand that specializes in the design, marketing and manufacturing of hats and caps, has announced Chris Buescher, driver of the No. 34 Ford Fusion for Front Row Motorsports, will be their exclusive NASCAR athlete for the 2016 Sprint Cup season. Last year, 23 year-old Buescher scored a steady string of top-10 finishes to become the 2015 NASCAR XFINITY Series driver champion. Buescher and his No. 34 Love’s Travel Stop team will be in bigtruck-designed hats for the season opener Daytona 500 on Feb. 21.  

“We founded the company in 2010 with a vision to create a unique brand based around thoughtful and innovatively designed headwear that has since attracted a global community of passionate people. “Our customers run the gamut from toddlers to Olympic athletes like Julia Mancuso and are connected by a shared “fun first” attitude that fuels their life and enables their success,” said bigtruck co-founder Galen Gifford. “After meeting Chris, it was pretty clear that he shared those same values. We look forward to accompanying him around the country this season as he makes the jump to the Sprint Cup Series.”

“Stepping up to the Sprint Cup Series makes 2016 a year of new challenges for me and I’m  excited to have bigtruck along for the ride,” said Buescher, a native of Prosper, Texas. “I couldn’t have made it this far if I wasn’t having a blast driving and racing. I’m proud to be connected to a brand that represents the fun in what we do.”

In business for over five years, bigtruck has grown from a passion-driven project into a vibrant business and brand with a global following. The company’s move into NASCAR reflects its viral popularity across a vast cross section of passionate customers that choose to represent their passion for life by wearing bigtruck hats.



Rather than a business proposition, bigtruck brand was founded on a vision to create a movement and community connecting people through creativity and fun first. Since 2010, bigtruck has specialized in the design, marketing and manufacturing of hats. bigtruck has evolved from a regional Lake Tahoe hat company into a global community, that has chosen to reflect their passion for life in what they wear. bigtruck continues to strive to inspire others to live life with a fun first mentality.


Chris Buescher, driver of the No. 34 Ford Fusion for Front Row Motorsports, began his racing career at the age of six in his hometown of Prosper, Texas. Buescher dominated the 2015 NASCAR XFINITY Series season, leading the standings for 24 consecutive weeks, ending the season with two wins, 11 top-five and 20 top-10 finishes. In 2016, Buescher will move up to the NASCAR Sprint Cup Series. Buescher will pilot the No. 34 Ford Fusion for Front Row Motorsports, with sponsors Love’s Travel Stops and CSX, as part of an enhanced technical alliance between Roush Fenway Racing and Front Row, with Roush Fenway providing engineering, equipment and driver support in 2016.


Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in NASCAR Sprint Cup Series and NASCAR XFINITY Series competition with drivers Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne, Ryan Reed, Chris Buescher and Bubba Wallace. Now in its 29th season, Roush Fenway is a leader in driver development, having launched the careers for many of the top drivers in the sport. Off-track, Roush Fenway is a leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and producing multiple award-winning digital and experiential marketing campaigns. Roush Fenway is co-owned by Jack Roush, the winningest team owner in NASCAR history and Fenway Sports Group, parent company of Major League Baseball’s Boston Red Sox and English Premier League’s Liverpool F.C. Visit, circle on Google+, become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.

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