From Trailhead to Trucker Hat – bigtruck


From Trailhead to Trucker Hat

Posted on 28 February 2017

michael-piatti-mountain-bike-goggleThe Original Bike Goggle features photos overlooking the beautiful South Lake Tahoe. And the best part? The photos were provided by our very own bigtruck team member and Dealer Service Manager, Michael Piatti. What started as the team gathering around his computer to watch his footage from an epic day of riding, then transformed into the idea to create our first ever point of view goggle.

bigtruck® has grown it's community through authenticity. The Original Bike Goggle is a representation that the people at bigtruck live and breathe the fun first culture inside and outside of the office.

For the next six weeks, bigtruck® will be releasing new styles + stories every week. Our design and product development teams are relentless - constantly iterating and evolving favorite styles and weaving our design DNA into brand new styles. The collection includes a mountain bike POV goggle hat, unreal embossed sublimations, our first unstructured “Dad” hat, bold new classic colors and maybe the coolest kids hats we have ever designed. We welcome you to take a peek behind the curtain and hear the stories that inspired Spring 2017.

 Photo left: Armstrong Connector Trail, Photo Right: View of Sand Harbor from Tahoe Flume Trail 





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