What do bigtruck brand and Wanderlust Yoga Festival have in common? Both stand for fun. On June 30th, 5 bigtruck employees flew from Truckee to Aspen, Colorado carrying boxes of hats ready to be customized for wanderlust yoga festival attendees. Bigtruck came equipped with countless unique "om" patches for the sew-on-site activation which were quickly sewn onto hats for festival goers.
Throughout the weekend Lululemon employees rocked customized Fun First flat bills while selling bigtruck + Wanderlust collaboration hats made for the festival.
The festival was filled with talented slack liners, accomplished yoga instructors, aerial yoga specialists and was topped off with the fresh mountainous backdrop of the Aspen-Snowmass Rockies. The crew at bigtruck brand couldn't have been happier to be apart of such a surreal festival experience. Look out for the next sew-on-site at the Wanderlust Yoga Festival on our home turf at Squaw Valley!
Click here for more details on Wanderlust Squaw Valley. Hope to see you there!
Photo Credit: Ali Kaukas