Squaw Pop-Up


The bigtruck® pop-up shop brings a brand new, unique experience to Squaw Valley Alpine Meadows - widely known as one of North America’s best ski resorts, with a legacy of ski culture and mountain energy, and an unwavering spirit of adventure. 

The bigtruck® pop-up shop is part retail store, part design studio and part factory. Customers first choose their hat style and then a bigtruck® style block patch from a wide range of custom designed Squaw Valley Alpine Meadows and U.S. Ski & Snowboard patches. From there the customer passes their creation to the onsite factory and within minutes is wearing their new custom bigtruck® hat. The process is simple, intuitive and fun. 

The pop-up will be located in the Squaw One Retail store directly across from the Aerial Tram building in The Village at Squaw Valley®, open 10am – 6pm Saturdays and Sundays as well as the week of January 1st.