Our Truckee Factory Store and Custom Hat Bar


We are now located at:

11209 Brockway Rd. Suite 106
Truckee, CA 96161

Custom Made Easy.

Stop in our Factory store and design your own custom bigtruck® hat. We are open to the public Monday through Saturday from 10 am to 5pm.

Settle into a seat in our community design area and select from 20 plus hat styles (toddler to adult sizes) and a relatively limitless number of custom patches and flags to come up with your very own custom bigtruck® hat. If you need help or suggestions, we have staff on hand to help. Once you decide on your design, just walk back to the factory area, hand your masterpiece off to the production team and watch your hat being made. It takes about 3 minutes to build. Immediate gratification at its finest!

And for those that might get a little overwhelmed designing their own hat, we also have our entire “ready to wear” collection available for purchase. This includes all the styles you can see on our website plus limited editions and crazy one offs that are only available at the factory.

We are super conveniently located a couple minutes off I-80 in The Rock shopping center, near the awesome 5050 Brewery and Drunken Monkey Sushi.

If you can’t make it to our factory store, please check out the Custom Shop on our website. We will be sad not to see you in person, but you will still get to make yourself a completely unique and personalized bigtruck® hat.

All ages welcome. Talent has no age restrictions. Some of the coolest hats come from the under 5 yr old crowd! Hope to see you soon.


We are requiring that people wear facemasks in our store and are limiting the number of customers allowed inside at a time to 6 people.

Hat Bar Hours: 
Monday - Saturday
10:00am - 5:00pm 
Hat Bar Location: 
11209 Brockway Rd., Suite 106, Truckee, CA 96161