bigtruck® brand deck


bigtruck® brand deck

About Us

bigtruck® designs and manufactures some of the most iconic headwear styles in the market. Their signature quality standard coupled with articulate, bold design language has become instantly recognizable and is pioneering a new perception of lifestyle headwear. bigtruck’s #funfirst tag line resonates with customers of all ages, demographics and geographies and has become synonymous with approachability, community and of course having fun. Headquartered near Lake Tahoe, Ca. and distributed world wide, bigtruck® is a triple bottom line company that believes work life balance is foundational to building a great brand.


Why bigtruck®?

bigtruck® is more than a brand; it is a community, a culture and an inspiration. It was founded on a vision to connect people through creativity and fun first. This ethos coupled with bigtruck’s design sensibilities, acute market awareness and exceptional quality has attracted people from all walks of life. Through intent and innovation, bigtruck® has built products that fit great, feel good and looks even better.


Our craft has soul.

With a focus on distinctive design, style and quality bigtruck® is able to deliver a superior product for the companies it chooses to partner with. Positive cobrand projects have been developed with organizations in the outdoor, high-tech, non-profit and music industries. A few notable partnerships include U.S. Ski Team, Facebook and iFoster. These collaborations have proven to be highly sought after and instantly recognizable allowing bigtruck® and cobrand partners to engage new customers while reflecting their brand through a thoughtfully crafted hat.

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