CALIFORNIA MOUNTAIN LIFE 101: bigtruck® got its start making a simple yet symbolic beacon of California Mountain Life: the trucker hat. But we're about far more than just a hat. Unlike most California lifestyle brands, we’re not solely about shaka selfies or “young, wild, and free” perceptions. We focus on the authentic lifestyle of mountain dwellers, beach lovers, and valley goers alike. bigtruck® California Mountain Life incorporates both our passion for quality gear and your unmatched daringness that supports the way of life we cherish. So the next time you hear that Californians are laid back and carefree, grab a hat from this collection and show them we aren’t always sipping piña coladas on the beach.