Meet the bigtruck Management family


Meet the bigtruck Management family

Posted on 05 August 2015

Emily Deane, Marketing Manager 

Can be seen wearing: OG black American flag goggle hat

A lady of many talents, Emily Deane, bigtruck’s Marketing Manager started working at bigtruck as a design intern in 2013. She received her Bachelor of Arts in Graphic Design and Bachelor of Science in Marketing from University of New Haven. As bigtruck’s Marketing Manager Emily does not limit herself to crunching numbers at a desk. Instead she has the opportunity to apply her creative background in assisting with product design. She gained creative inspiration as an intern at the Seton Art Gallery while working at the UNH Career Development Center where she was able to gain work experience in conducting focus groups, and planning strategic development.

 Emily is inspired by the collaborative work environment that bigtruck has incorporated into the headquarters. The possibility of the massive growth of a company that started in a living room gets Emily through a busy work-day. She is motivated by the freedom to come up with new ideas and test them out all while having an entire staff behind her to back up the process.

When she discovered bigtruck in 2013 Emily began integrating the company’s fun first morals into her own life. “I have the opportunity to grow with the company as we expand larger and get better everyday,” Emily said. She grew up playing soccer and ski racing in Farmington Maine and moved to Tahoe in search of snow to shred on after living in Connecticut. In the Tahoe winters, Emily has a pass to Squaw-Alpine and shreds as much as she can when she’s not busy designing hats and keeping the positive vibes up at the bigtruck headquarters.

Michael Piatti, Dealer Services Representative 

Can be seen wearing: bigtruck Brim Charcoal hat

Bigtruck’s resident outdoorsman, Michael Piatti moved to Tahoe for the lake life. Michael started working at bigtruck in June of 2014 after working as a radio dispatcher for Vail Resorts. Prior to working for Vail, Michael worked remotely in Colorado for a consulting firm out of Vermont. During that time he gathered data on trail usage and visitor numbers on Mount Evans and Mount Bierstat.

As the bigtruck Dealer Services Representative, Michael has the responsibility of responding to customer requests while acting as a liaison between partner brands and the bigtruck factory.

 Bigtruck Dealer Services Representative is Michael’s daytime position, but he would be just as content with his mountain bike, standup paddleboard and a pair of skis to get by with. Climbing, studying and being outside in the Colorado wilderness drove him to the completion of his undergraduate degree in Natural Resources, Recreation, and Tourism from Colorado State University. “I try to do what I love on a daily basis. From shredding the brown pow on my bike to getting gnar on the slopes in the winter,” Michael jokingly said with a smile.

Cliff Costa, Productions Manager

Can be seen wearing: "Black on black Pro" bigtruck hat 

Almost every staff member at bigtruck is passionate about the Tahoe outdoors and Cliff Costa’s background with freestyle skiing gives him a one up on a few of us here in the office. The biggest cliff (no pun intended) he’s hucked off of was a 45 foot cliff and a 60 foot step down at Alpine during a big air competition when he overshot it and broke his finger. Cliff helped start the SugarBowl Academy Freestyle team with his twin brother and a few others. After graduating with a degree in communications and a minor in peace and justice from Regis University, Cliff landed a job traveling with Adventures Cross Country- International where he was a backpacking leader for teens. He moved out to Tahoe in 2011 to intern with the bigtruck partner, High Fives Foundation where he assisted the non-profit athlete rehabilitation company in breaking the world record for most high-fives ever given; a whopping 10,000 high fives were given out.

With his desire to backcountry ski as much as possible before work in the winter and hangout on his boat after work in the summer it only made sense that Cliff became bigtruck’s Production Manager over two years ago. Knowing that his hard work at bigtruck will pay off is what gets Cliff through the day. When asked the classic question of what three words describe you Cliff very quickly laughed and responded, “bigtruck brand life…”


Bill Sinoff, General Manager

Can be seen wearing: Classic black 

Bill Sinoff joined the bigtruck team in November 2014. Bill has worked previously for Patagonia, Black Diamond and ExOfficio and brings a wealth of Brand Management experience to his role as GM at bigtruck.










Carly Quinn, Finance Manager 

Can be seen wearing: OG black sunglasses with wave design

Carly Quinn, Finance Manager at bigtruck brand, grew up in Chicago and started her career in Missoula, Montana where she studied Recreation Resource Management at the University of Montana. While completing her Bachelor of Science she ran an embroidery shop and taught local kids at a climbing and ropes course. Carly also has a long history of working with At-Risk youth in both residential and wilderness settings.

Ms. Quinn is refreshed by the outdoors and hoped to share her love of the wilderness when she started working for Outward Bound in Redlodge, Montana.

Throughout her lifetime, she has been a competitive snowboarder and has participated in Slopestyle and Halfpipe competitions all over the country. She has traveled to all 50 states and is a wanderer at heart who is working gaining as many stamps in her passport as possible. Carly loves her rescue dog Leon and her cat Larry, she loves to sew, and has a passion for collecting antique Volkswagens.

Carly came to bigtruck with a holistic approach to business management and maintains a balance between the mountains and her career. Prior to joining the bigtruck brand team, Carly worked as a Graphic Designer and managed a water purification company based in Santa Cruz, CA. Carly is more than bigtruck brand’s finance manager- she’s an adventurer who has experienced many different paths of life that have now lead her to the bigtruck family.


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