Bigtruck Brand Selects TRUE Communications For PR & Marketing Services
Posted on 09 March 2016
Shared via Endurance Sportswire
March 1st, 2016
Leading lifestyle headwear brand teams up with proven PR firm to drive key marketing and media relations programs in critical growth year
bigtruck, a California based lifestyle brand that specializes in the design, marketing and manufacturing of hats and caps, has announced the selection of TRUE Communications as their media relations and marketing agency. TRUE Communications will help bigtruck with PR, social media and marketing services. Based in Truckee, California, bigtruck has been growing a passionate community of fans since they opened for business in 2010.
“With our Sponsorship of NASCAR driver Chris Buescher and entry into national retailers, 2016 is going to be another massive growth year for our company,” said bigtruck co-founder Galen Gifford. “We needed to bring on a proven partner like TRUE Communications. They’ve helped authentic brands scale to meet larger audiences in the past, and I know they can help get bigtruck in front of more eyeballs including key non-endemic media.”
“The team at bigtruck has grown the company to the point that it’s ready to move from a base of passionate, active outdoor users to something much bigger,” said TRUE Communications founder Mark Riedy. “TRUE is the perfect agency to help get them in front of a wider, more mainstream audience. We definitely look forward to translating their core values to new groups.”
TRUE Communications will split account duties between its New York and San Francisco Bay Area offices.
About TRUE Communications
Founded in 2009, TRUE Communications is media relations and marketing firm focused on delivering outstanding value for clients in the active outdoor, consumer electronics and technology sectors. With offices in the San Francisco Bay Area and New York City, TRUE communications is perfectly positioned to engage with a wide range of media.
About bigtruck Brand
Rather than a business proposition, Bigtruck brand was founded on a vision to create a movement and community connecting people through creativity and fun first. Since 2010, Bigtruck has specialized in the design, marketing and manufacturing of hats. bigtruck has evolved from a regional Lake Tahoe hat company into a global community that has chosen to reflect their passion for life in what they wear. bigtruck continues to strive to inspire others to live life with a fun-first mentality.